Fukui Prefecture Citizen Accommodation Discount, Application Limit Increased by Ten Thousand

Fukui Prefecture Citizen Accommodation Discount, Application Limit Increased by Ten Thousand

Favourable Response in Reservations, Application for Additional Sports from July 11th

On July 3rd, in response to the favourable reception towards the “Fukui de Otomari Campaign”, where Fukui Prefectural citizens can receive up to a 50% discount towards an accommodation package within the prefecture (valid between July 1st and August 7th), Fukui Prefecture announced that it will be increasing the campaign’s limit of approximately 46,000 recipients by 10,000. Reservations for the additional spots will be accepted from July 11th. The applicable period of up to August 7th will remain unchanged; however, the campaign will no longer apply to the more expensive accommodation packages.

The first round of the campaign (based on preliminary figures) had 63% of the reservations placed in areas more concentrated with lodging facilities, such as Awara Onsen; because of this, the next round of the campaign will apply to 240 to 250 facilities, but exclude approximately 20 facilities that have already received a high number of reservations. In addition, based on the popularity of the more expensive accommodation packages, the discount for packages priced higher than ¥30,000 per person (which would give a discount of ¥15,000) has been discontinued.

Discounts within the other price ranges and the ¥2,000 discount for accommodations across the Reihoku and Reinan regions will continue. The Fukui Prefecture Tourism Department stated, “We wish for the effects of this campaign to reach areas that received fewer reservations during the first round, as well as for the smaller sized lodgings.”

Fukui Prefecture launched the campaign from June 26th, with a projection of accommodating reservations for 20,000 people. Within two days, the projected figure was increased to 40,000, upon exceeding 20,000 applicants; during the five-day period from June 26th to the 30th, reservations had been processed for 46,131 people.

The draft budget for the campaign’s additional spots, announced on July 3rd, will be incorporated into a ¥825 million Tourism Promotion Project expense. The draft budget will be introduced on the last day of prefectural assemblies, on July 10th, and will be implemented after going through a vote.

Inquiries can be made by phone to the executive office within the Fukui Prefectural Tourism Federation: 0776 (97) 9527.

Source: https://www.fukuishimbun.co.jp/articles/-/1117053

Domestic Travel Restrictions Lifted Across Japan, Fukui’s Tourist Attractions During the Weekend

Domestic Travel Restrictions Lifted Across Japan, Fukui’s Tourist Attractions During the Weekend

Number of Tourists from Outside the Prefecture Increased from 20% to 60%

On June 20th, Japan entered its first weekend after the domestic travel restrictions, placed by the Japan government, requesting self-restraint, was lifted; travellers have begun returning to tourist spots within Fukui Prefecture, raising anticipation for the return of crowds.

At Rainbow Line Summit Park, which spans across Mihama and Wakasa towns, and completed its renovations during the spring, has around 180,000 visitors in a year, approximately 70% of which are from outside the prefecture. During the past few days, the number of visitors from outside the prefecture went no higher than around 20%; however, on the 20th, that number increase to around 60%. License plates from the Kansai and Chukyo regions were conspicuous in the parking areas, which became fully occupied by 11 of the late morning.

“When the domestic travel restrictions were lifted, Fukui was the first to come to mind, which is why we came here. It feel refreshing, for the children as well, to go sightseeing outside our prefecture after such a long time,” said a family of tourists from Shiga Prefecture.

Source: https://www.fukuishimbun.co.jp/articles/-/1108758

Honest Opinion from Committee Member, "I Don't Understand Katakana Words"

Honest Opinion from Committee Member, "I Don't Understand Katakana Words"

Fukui City’s Hokuriku Shinkansen Tourism Promotion

In a Fukui City special parliamentary budget committee meeting on March 17th, committee member Hiromi Horie (aged 77) presented his honest opinion on the frequent use of “katakana words”, such as “photogenic” (フォトジェニック) and “influencer” (インフルエンサー), as used in the tourism promotion project for the Hokuriku Shinkansen Fukui expansion, requesting the director to have such terms explained in “Japanese”.

After asking about the meaning of “promotion” (プロモーション), committee member Hiroe expressed, in regards to business, “There are many Western words and katakana lined up one after another, such as ‘catch phrase’ (キャッチフレーズ), ‘logo’ (ロゴ), ‘area branding’ (エリアブランディング), ‘portal site’ (ポータルサイト), and ‘Instagrammer’ (インスタグラマー). The elderly don’t understand such terms.” He continued, requesting, “Please use Japanese.”

The director explained, “When such words are included in the Japan Tourism Agency homepage, the Japanese term is attached to it; in addition to using this method from hereon, notes will be attached to the terms.”

However, committee member Horie responded, “People of our age did not learn about katakana at school, and in the same regards as English, I cannot read such words.” He repeated, “Stop using katakana, and use Japanese.”

Committee member Horie is the eldest of the 32 city councillors, and a member of the Isshin faction, the largest faction in the council. Addressing the media, he stated, “I understand it is difficult to replace the katakana words, but I don’t like it.”

Source: https://www.fukuishimbun.co.jp/articles/-/1050051

Effects of the Hokuriku Shinkansen, Favourable for Tourism in Fukui

Effects of the Hokuriku Shinkansen, Favourable for Tourism in Fukui

5 Year Since Kanazawa Opening, Anticipation with Tsuruga Extension

On March 15th, the opening of the Hokuriku Shinkansen extension connecting Nagano and Kanazawa will hit its 5th anniversary. The total number of passengers has surpassed 43 million; with this ridership, Fukui Prefecture has been able to maintain its favourable tourist numbers. In preparation for the opening of the extension between Kanazawa and Tsuruga after three years, Fukui Prefecture has postured itself to accelerate the refinement of its measures to attract tourists.

During the Hokuriku Shinkansen’s first year (March 14, 2015 – March 13, 2016), the number of passengers totalled to 9.258 million, and continued to maintain a steady ridership. Within its fifth year (March 14, 2019 – February 2020), in October 2019, Typhoon Hagibis caused flooding in a train yard in Nagano City (Nagano Prefecture), affecting the ridership numbers, totalling to 7.906 million; nonetheless, this is still more than double the number of passengers which had used the conventional train lines (3.142 million) before the Hokuriku Shinkansen was operating.

With such ridership figures, tourist attractions within Fukui Prefecture were able to maintain its strong tourist numbers within 2019. According to the Fukui Prefectural Tourism Department, looking at the preliminary figures for the main tourist facilities for 2019, the Ichijodani Asakura Family Historic Ruins (in Fukui City) received 1.057 million visitors, 335 thousand more than the previous year. Compared to before the Kanazawa extension opened (at 687 thousand visitors in 2014), it is a 1.5 times increase.

The Fukui Prefectural Dinosaur Museum (in Katsuyama City) received 983 thousand visitors in 2019, a 96 thousand visitor increase compared to the previous year, and the Kehi Jingu Shrine (in Tsuruga City) was visited by 745 thousand people, with a 24 thousand increase from the last year.

“The effects of the Shinkansen are still ongoing. One of the primary factors for the increased visitors last year is a popular television program featuring a number of tourist spots within the prefecture, and there was also Golden Week in May which held a 10-day holiday,” explained the tourism department in an analysis.

Riding on the favourable conditions of the situation, the prefecture has been formulating a plan, the “FIRST 291”, which contains measures towards the opening of the Tsuruga extension in three years time. The main pillars of the plan are the “Enhancement of Information Distribution and Promotion” and the “Enhanced Improvement of Tourist Attractions and Hospitality”. After the plan is formulated within the year, it will be carried out immediately in the new fiscal year, in a strategy to increase the number of tourists.

The Fukui Prefectural Shinkansen Operation Establishment Department described its aim of “Improvement” summarizing its concept as “uniting the stimulation of intellectual curiosity and the desire for personal experience”, considering it as a way to effectively appeal towards tourists.

“Starting with the Prefectural Dinosaur Museum, which is undergoing functional enhancements, the charm of the tourist attractions in Fukui, including the Ichijodani Asakura Family Historic Ruins, is ‘knowledge’. It is not just about enjoying the sights, it is being able to take in and bring home the knowledge,” explained the department enthusiastically.

Source: https://www.fukuishimbun.co.jp/articles/-/1042950

Dinosaur Train, Operated by Echizen Railway

Dinosaur Train, Operated by Echizen Railway

Tourist Attraction: Fukui Prefectural Dinosaur Museum, Support from Fukui Prefecture

With eyes set on the 2023 spring opening of the Hokuriku Shinkansen line extension within the prefecture, Fukui Prefecture brings focus onto the Fukui Prefectural Dinosaur Museum (located in Katsuyama City) as a centrepiece for drawing in tourists, with an initial budget for 2020 drafted at ¥1,035,070,000 for expansions and functional enhancements of the facilities. A “Dinosaur Train” and Dinosaur Hotel” project has also been planned out in the background, to support the museum.

In regards to the Fukui Prefectural Dinosaur Museum’s enhancements, with a 2023 summer reopening in mind, ¥447,670,000 has been allotted for the expansion project costs, and ¥587,400,000 for the landscaping costs on the museum’s west wing. The museum extension will have event halls and special exhibition room in the 1st and 2nd basement floors. The main building of the museum, which was sculpted into an egg-shaped dome, has been established as a symbol for the museum; the integrity of the museum’s design in being taken into consideration.

In line with the expansion and renovation projects, discussions will also be held with Katsuyama City, to start work on methods to promote trips and accommodations within the prefecture. ¥122,350,000 has been allotted to support those working on projects, including of the Dinosaur Train and Dinosaur Bus, which will be furnished to evoke the image of dinosaurs, and also the project to bring the Dinosaur Hotel into reality.

The Dinosaur Train will be operated by Echizen Railway. In addition to remodelling already existing trains to roll out this summer, preparations to introduce new train cars to operate in three years is in progress.

Source: https://www.fukuishimbun.co.jp/articles/-/1032269